For the generating of newsletters offers PIM.RED a very dynamic module, where you can administrate the complete process. It is possible to create newsletters individually with different kind of elements/widgets such as a list of latest products, a list of events, banners, texts or a table of contents. The preview feature and the test delivery proves the quality of the newsletter before the final delivery.
You can work with user pools or individual distribution lists for any emailing. A newsletter archive on your website shows the history of all sent newsletters. You can administrate and maintain all user data and user pools. It is easy to unsubscribe by clicking on a link in each newsletter. To analyse the success of your newsletter marketing you can use your favourite tool like google analytics and you will get some technical data also from the system.
Customers: eCommerce, publishers